About Alphenik
Alphenik is a Dubai-based online jewellery store for women across the UAE — 18K gold-plated necklaces, bracelets, rings, earrings and anklets that look like fine jewellery without the fine-jewellery price.
Why we started
We wanted jewellery you could actually wear every day in the UAE — through the heat, the humidity, the beach weekends — without worrying about tarnish or spending thousands of dirhams. So every piece we stock is chosen for tarnish-resistant plating, hypoallergenic materials and adjustable sizing.
What we stand for
- Everyday luxury: pieces from AED 15 to AED 175, designed to be worn, stacked and gifted.
- Made for the Gulf: finishes selected to hold up in UAE conditions.
- No-fuss shopping: free next-day delivery to every emirate, Apple Pay, card or Tabby in 4 payments, and easy returns.
- Real people: a small Dubai team that answers your WhatsApp personally.
Thank you for shopping small. Browse our bestsellers or say hello.